- Written by: Francesco Nicoletta
- Category: Therapeutic cannabis
Cannabis and make-up trends
Who is not crazy about the idea of shopping? Especially when it comes to beauty and daily care products.
These types of purchases arouse the interest of a large slice of the world of women and partly also that of men, who work in the world of make-up making it a reason for living and / or a state of personal well-being.
Index of sections
- Some examples of commercial products
- CBD applied to cosmetics
Personal care products are skin-care and / or hair-care practices, especially in cases where the blend contains cannabis seed oil or the phytocomplex of the plant as the main ingredient. As already specified in previous articles (read here) the products created based on a blend of hemp seed oil (therefore cold extracted from industrial hemp) will only bring to the skin all the possible benefits of the application of generic products with omega3 and omega 6 (useful for making the skin soft and hydrated) but which is present in greater quantities in hemp seeds; while for specific treatments, and which contain the phytocomplex of the plant, or extracts of all the active ingredients, skin care products can be obtained to alleviate skin disorders such as eczema, psoriasis and superficial skin damage.
Following the regulation of industrial hemp with law 242 of 2 December 2016, which entered into force on 14 January 2017, which dictates clear and precise provisions for the promotion of the cultivation and agro-industrial chain of hemp, has allowed the latter to become protagonist in chemical formulas dedicated to beauty products, but also in textiles, green building (read here). According to Arciview Market Research forecasts, the beauty cannabis market will generate about 22 billion dollars by 2021. This is not a simple trend, on the one hand the oil and the phytocomplex on the other, take on very moisturizing and anti-inflammatory properties. useful for the skin, so much so that there are many Hollywood stars (read here) who have let themselves be conquered by this amazing ingredient. Dakota Johnson uses hemp cosmetics as a relaxant while traveling, while Mandy Moore uses it to soothe her feet after a night on heels. So guys and girls in particular, are you curious to find out which hemp cosmetics will make your skincare amazing?
Some examples of commercial products
Currently we can find specific products on the market, so with CBD extract that have a certain function, they can be purchased in specialized stores or hempshop (read here) and in herbal medicine, or you can purchase more generic products at the shops of make-up and personal care. We remind our readers, therefore, that although the products have truly "amazing" effects on the skin, they are extracted from genetics that have no psychotropic effects of any kind. The variety used, in fact, is that of hemp sativa (thc <0.2) with a concentration of THC in accordance with the law, and therefore not psychoactive. In particular, hemp oil or hemp oil, obtained by pressing the seeds of the plant, is rich in Omega 3, Omega 6 and linoleic acid. It also stimulates the production of elastin, making the skin soft, hydrated and supple. The properties of hemp oil are also a panacea for the hair: the presence of Vitamins B1 and B2 prevent dryness and dehydration of the scalp, giving shine and vitality to the hair. Obtained from the inflorescences of cannabis sativa L., CBD oil is used as a relaxant, antioxidant and moisturizer. In cosmetics, however, it is used above all for its anti-inflammatory properties against diseases such as eczema, psoriasis and dermatitis, but it can also be an excellent ally in case of muscle pain and insect bites.
HEMP is THE BODY SHOP line that made hemp popular. A forerunner of the use of hemp in cosmetics was Anita Roddick, founder of The Body Shop, who launched Hemp in 1992. The line has as its main ingredient cannabis which, not only is formidable in taking care of the skin, but also of the environment (read here), in fact, hemp captures four times more CO2 than trees, it needs little water to live and it almost totally eliminates the use of pesticides used for cultivation. This cosmetic line is particularly suitable for dry, chapped or damaged skin: the main ingredient, in fact, is hemp seed oil which is a source of concentration of fatty acids which is perfect for repairing, nourishing and moisturizing the skin. The formulations are rich in ingredients of natural origin: the Hemp line seems to use only organic hemp.
Therefore, cannabis has never been so chic as to be used in brands of a certain caliber and reputation in the world of cosmetics. In this regard, the Vertly Balm line combines the California sun with the relaxing and moisturizing properties of hemp, also characterized by the sustainability of the elegant packaging and sophisticated fragrances, including rose and cinnamon or peppermint, for example, all combined with the innovative ingredient. like cannabis oil. The same company also produces lip balms, which promote the moisturizing qualities of hemp. All the products in the line have a base of hemp oil, Cannabidiol and THC (40 mg in total), extracted from the inflorescences grown in Kentucky. The two founders of the brand, the fashion editor Claudia Mata and her husband Zander Gladish, wanted to be "green" even in the name: "vert", in fact, is the French word for "green", which refers not only to formulations 100% natural, but also in American slang for which the reference to the word "green" indicates cannabis.
Pioneers in the use of hemp oil in commercial products in Italy was Hemp Care, a 100% made in Italy brand. It uses pure, organic hemp oil produced on the Italian territory in its lotions. It is the main ingredient of the formulations of the Hemp Care line, from the very Italian Allegrini Spa, which was the first to understand the potential of cannabis for cosmetic use in our country. It is also good for girls to know that the flour to be used for a perfect scrub can be obtained from the exhausted and squeezed seeds. Hemp is the leitmotif of an entire unisex line, which even includes home fragrance products, in short, for all possible uses. All the brand's products are characterized by a refined fragrance, ranging from sage to citrus leaves, hemp leaves, white rose, jasmine, spices and precious woods. But that's not all: the Bergamo-based company has big plans for the future, the more than 32 references in the line for skin, hair and beard care will be made even more efficient by the use of extracts from the phytocomplex of the hemp flower. As often happens with almost all hemp-based products, they too contain 100% natural products, made in Italy, vegan friendly and cruelty free, i.e. not tested on animals and, obviously, free of parabens and petrolatum.
Lord Jones takes care of Hollywood's most loved celebrities (leggi qui). Since marijuana was legalized in California in 2018, more and more stars have said they use CBD-based beauty products to relieve red carpet tension or to help their feet after a day on heels. According to The Hollywood Report, Lord Jones is the most loved brand by stars. Probably the most glamorous brand in the world of hemp cosmetics, but not only, the company offers both edible products, edibles (leggi qui), such as candies or chocolates, and skincare products, such as the prodigious Body Lotion that has conquered makeup artists and Hollywood stylist. The mission of the Californian brand, and of its co-founder and president Cindy Capobianco, is to normalize the use of hemp and CBD in cosmetics, due to the multiple benefits that this plant can give to the skin and the positive impact it can have. on people's lives.
Bullfrog is a barbershop born in Milan in 2013 with the aim of becoming a reference point for lovers of grooming. Designed by Romano Brida, who after a trip to New York decided to bring the concept of barber shops to the beautiful country, contaminating the atmosphere with influences linked to the tradition of Italian shaving. This company also promotes the relaxing properties of hemp oil on the skin, corroborating the concept of the efficiency of cannabis in the world of cosmetics and personal care.
"And what's better than prolonging the cooling down effect with a brand new skincare line based on a natural stress reliever like hemp? The brand offers three formulations to definitively say goodbye to nervousness and accompany man's skin throughout the day ".
The strong propensity of the brand towards the use of hemp derivatives has meant that the company has chosen 20 April, World Cannabis Day , to launch the new collection of treatments produced entirely by its own laboratory. The new collection of the Botanical Lab, totally made in Italy, represents a complete green choice ranging from recyclable glass and aluminum packaging, to the cold processing of hemp seed to preserve its organoleptic qualities and formulas that contain high percentages of ingredients of natural derivation directly from hemp. Although these are commercial examples, it only accentuates the idea that hemp is now assuming a relevant position in various sectors, finding them in such famous brands does nothing but accustom people, perhaps a little bigoted, to the presence of the active ingredients. of the infamous leaf in routine products and the benefits it can have on our skin.
CBD applied to cosmetics
The human body naturally produces cannabinoids (read here), which are called endocannabinoids. CBD or Cannabidiol is a non-psychoactive ingredient extracted from cannabis flowers, which has beneficial properties for the skin, thanks to its antioxidant, regenerative and sebum-regulating characteristics. This molecule is a phytocannabinoid, that is, while coming from the outside, it interacts with the human endocannabinoid system, helping the body to maintain its balance and prevent disease. CBD is characterized by dermocosmetic properties as it interacts with healthy cells and also with damaged cells of the epidermal tissue, preventing the onset of skin diseases. Organic cosmetics with CBD are not only applicable for the beauty of the skin, but also for the prevention of annoying ailments to which the skin is subject. CBD is a natural antioxidant and one of the factors that cause skin aging and deterioration is the oxidizing action of the so-called free radicals. CBD is used to counteract its action and, moreover, acts as a protective film against the erosion of atmospheric agents that acts on the skin. The characteristics of CBD applied to cosmetics are:
- the anti-aging function: therefore it acts on the skin in order to reduce wrinkles around the eyes and reduce bags and dark circles. Furthermore, unlike other oils, the face cream does not grease the skin and can be used as a make-up base.
Elasticizing, moisturizing and emollient characteristics: therefore these properties are enhanced when the use of the product is prolonged for a sufficient period of time. In cases where the skin is particularly dry and dehydrated, including that of the hands and feet, CBD oil is more appropriate than simple cannabis seed oil.
It works by strengthening the nails and smoothing the cuticles. It can also be used as a conditioner on the scalp becoming a routine for nourished and hydrated hair.
CBD oil can be used in massages thanks to its energizing, but also calming and stimulating properties on the integumentary system. CBD products reach the three main receptors of the skin: painful, tactical, dermal.
Finally, it is a sebum-regulator: people with oily skin often also suffer from irritation and redness. CBD inhibits sebocytes that produce excess sebum, counteracts the inflammatory response of the epidermis and regenerates damaged cells.
In the case of acne, CBD is extremely useful both for its sebum-regulating properties and for its antibacterial properties, with which it prevents the proliferation of microorganisms that cause the typical skin rashes. In these cases, however, a consultation with a dermatologist is recommended. CBD is a natural anti-inflammatory useful in the treatment of cases of psoriasis: this skin disease is characterized by the excessive proliferation of keratinocytes and according to recent studies, CBD slows down its proliferation by blocking interleukin and thus inhibiting those pathological processes that lead to the formation of psoriatic plaques.